Created by Dianna Pena, aka Dee, an avid motorcycle rider, Sugarbush Babes is a moto lifestyle line for the girl that won't lose the rough around her edges. The debut line launched Spring 2018 on a mission to outfit the girl that wears her graphic tee as the everyday staple. A veteran motorcycle rider, having rode her little Ducati Scrambler from BK to LA, Dee is inspired by her travels all over the world, as well as the women she meets along the way. She makes a point to stay true to her roots, proudly representing women of color in the motorcycle industry and encouraging and supporting all women in the sport. "The vision is to empower all free spirited and strong willed, Sugarbush Babes of the world."
Dee designs all the graphics, and makes all the accessories her Los Angeles studio space.
"Keep in mind that I'm an artist, and I'm sensitive about my shit" - Erykah Badu