Sugarbush Babes News

Sugarbush Logo Contest Winner

Sugarbush Logo Contest Winner

First of all, I would like to say thank you to everyone that participated in the contest. Women are so incredible and I have had an amazing time chatting with the babes that submitted answers for the contest.  The responses were funny, and sweet, and hopeful.   Women who ride can kinda see an open road ahead, and not fear it, even when we don't know exactly what lies ahead.  I think the best part of this life adventure is the journey.  That is why we ride.  It is why we are always mounted on two wheels.  We know the inherent risk of riding motorcycles, we've heard all the horror stories people like to tell when they find out we ride.  We do it anyway.  In the act of riding my motorcycle, we feel alive!  But I digress, this post is about the symbolism of the logo.   
*Please maintain a sense of humor throughout this post! Please also keep in mind, I am a die hard feminist and no conversation about women, out power, and our sexuality, are off limits. 
The Sugarbush name came to me like every thing else comes to me; while I was riding.  People always say that riding motorcycles is sexy. The funny thing is, many times we feel less than sexy.  Most riders wear long jeans and boots, and in the heat of the summer, it can get pretty uncomfortable.  It can get really hot under your helmet, and you always end up with helmet hair, which is under no circumstances, is cute. It was a hot summer day.  I was wearing my custom made Worse for Wear jeans, stuck in NYC traffic on an air- cooled bike.  I thought, "this bike is so hot, it's caramelizing my bush like sugar."
The logo is a vagina.  The word "Sugarbush" is the bush and the eye is the eye of the clitoris. 

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Dianna Pena March 19, 2018 Add a comment

The Girl Gangs of Morocco

The Girl Gangs of Morocco

I first saw this work back in 2014 when it hung in Tribeca at the Taymor Grahne Gallery.  A friend of mine, Shirley, found out about the exhibit and insisted I pay the gallery a visit.  I am glad that I did because I have never been able to get the images out of my head.  The colors we so super vibrant, framed like pop art, and the work is really eclectic!  The artist is Hassan Hajjaj.  I have followed his career since seeing this collection, and now he's inspiring the photo shoot for the debut Sugarbush Babes line.

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Dianna Pena March 03, 2018 Add a comment

An intro to the Sugarbush Babes Apparel Line

An intro to the Sugarbush Babes Apparel Line

Sugarbush Babes is going FULL ON Moto with new tee shirt prints, pins, and patches, hats, bandanas and more!  We can't wait to share all the new goods throughout the year, and we're so happy to meet you in person all over the country in 2018!

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Dianna Pena January 24, 2018 Add a comment

Patch Bomb your Favorite Levi's Jacket

No two patch bombed jackets are alike which is why its such a fun project.  In addition, it's also an on-going project because you can keep adding and adding.  
Here's a quick guide to patch bombing the shit outta your favorite jacket and revamping a wardrobe item that isn't getting a ton of love. I did this project at a beautiful Airbnb house out in California, while decompressing from Burning Man.  Decompression was awesome and since we had so much time to chill, Mama got busy with an iron and some needle and thread while listening to female rappers from the 90's!

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Dianna Pena October 14, 2017 1 comment

Sugarbush Garage

Sugarbush Garage

Sugarbush Babes is introducing the Moto section!!!  I have been a motorcycle rider and enthusiastic for over four years, and am on a personal mission to inspire other women to also mount a two wheeled demon beast!!!  I have an awesome collection of vintage Harley Davidson tee shirts, leather motorcycle jackets, helmets, and motorcycle tanks!  I'll be periodically adding more and more moto gear to the shop so stay tuned!! 

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Dianna Pena September 27, 2017 Add a comment